In the era of digital transformation, having online brand guidelines has become increasingly important. Gone are the days of leafing through a hefty printed brand book or even a PDF. The future is digital, interactive, and constantly evolving – just like your brand. So what makes online brand guidelines the new-age brand book? Let’s delve into the compelling reasons.

While brand books have served as the foundational stones of branding, they come with a series of limitations. For one, updating them can be a logistical nightmare. Also, static PDFs or printed materials offer no real-time updates, making them stagnant and outdated soon after they are created. Moreover, distributing updated versions can result in inconsistencies, given that not everyone would be on the same page—literally!

In contrast, online brand guidelines offer a myriad of advantages over traditional brand books:

The most significant benefit is the ability to update guidelines in real-time, ensuring that all stakeholders are aligned with the latest branding rules.

Online brand guides are accessible from anywhere, anytime, on any device. This increases the likelihood that employees and collaborators will refer to them, thereby maintaining brand consistency.

A digital brand guide allows for interactive elements like videos, clickable links, and hover effects, making it more engaging and easier to navigate.

Lastly, online brand guidelines can be monitored for usage, helping you understand which sections need more clarity or updates.

Choosing the right platform to host your online brand guidelines can make all the difference. Look for platforms that allow real-time updates, offer a range of interactive elements, and provide analytics to gauge user engagement.

Corebook is a leading platform designed for creating robust, interactive online brand guidelines. Its user-friendly design makes it easy to manage your brand guide while offering features like real-time updates, interactive elements, and comprehensive analytics. The platform ensures that your brand guidelines are not just a static document but a dynamic, evolving entity that scales with your brand.