Brand Guidelines: The Evolution from Traditional Brand Books to Digital Guides 2.0
Posted on August 31st, 2023 by eliks
In the era of digital transformation, having online brand guidelines has become increasingly important. Gone are the days of leafing through a hefty printed brand book or even a PDF. The future is digital, interactive, and constantly evolving – just like your brand. So what makes online brand guidelines the new-age brand book? Let’s delve into the compelling reasons.
Brand Book Limitations: The Downsides of Traditional Formats
While brand books have served as the foundational stones of branding, they come with a series of limitations. For one, updating them can be a logistical nightmare. Also, static PDFs or printed materials offer no real-time updates, making them stagnant and outdated soon after they are created. Moreover, distributing updated versions can result in inconsistencies, given that not everyone would be on the same page—literally!
Why Online Brand Guidelines Are Essential
In contrast, online brand guidelines offer a myriad of advantages over traditional brand books:
Brand book Real-Time Updates
The most significant benefit is the ability to update guidelines in real-time, ensuring that all stakeholders are aligned with the latest branding rules.
Brand Accessibility
Online brand guides are accessible from anywhere, anytime, on any device. This increases the likelihood that employees and collaborators will refer to them, thereby maintaining brand consistency.
Brand guide interactivity
A digital brand guide allows for interactive elements like videos, clickable links, and hover effects, making it more engaging and easier to navigate.
Analytics
Lastly, online brand guidelines can be monitored for usage, helping you understand which sections need more clarity or updates.
Online Brand Guide Platform – Features to Look for
Choosing the right platform to host your online brand guidelines can make all the difference. Look for platforms that allow real-time updates, offer a range of interactive elements, and provide analytics to gauge user engagement.
Why Corebook is the Future of Brand Guidelines
Corebook is a leading platform designed for creating robust, interactive online brand guidelines. Its user-friendly design makes it easy to manage your brand guide while offering features like real-time updates, interactive elements, and comprehensive analytics. The platform ensures that your brand guidelines are not just a static document but a dynamic, evolving entity that scales with your brand.
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